Helping restaurant ideas become actionable plans.
Working with Relish Works, the innovation arm of Gordon Food Service, to research opportunities for restaurateurs navigating real-world business decisions.
- My contribution
- Research lead and lead interaction designer
- Team
- Frog / Relish Works
- Focus
- Restaurant-location and planning workflows
- Phase
- Exploratory product concept
Restaurant planning is a sequence of connected decisions.
The work explored how aspiring and established restaurateurs might move between neighborhood discovery, space planning, cost considerations, and equipment decisions in one more understandable journey.
Let the people doing the work shape the product.
I led research and interaction-design activities, using interviews, scenario exercises, synthesis, and early wireframes to identify where a digital tool could offer genuine support.
The concept included pathways for exploring locations, planning layouts, and considering budget implications rather than treating those questions as isolated tasks.
Practicality is part of great creativity.
I enjoy projects where the team can explore ambitious possibilities while staying grounded in the realities of the people who need to use the product.
A thoughtful product makes a complicated ambition feel more possible.