ExxonMobil

 

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02 / Frog Design · Consumer Mobile

Connecting the details behind a better mobile experience.

Payments, rewards, station discovery, and account management are different tasks. Thoughtful interaction design makes them feel like one experience.

ExxonMobil consumer mobile design presentation showing original phone interface work
My contribution
Interaction design, workflows, and interface specifications
Context
Frog design engagement
Focus
Mobile payments, rewards, station finding, account tasks
Evidence
Flow and system-rules documentation
01 / Challenge

One product. Many moments of interaction.

A consumer mobile app can look like a collection of screens. People, however, experience a continuous journey: finding a station, paying, reviewing rewards, and keeping their account information current.

My interaction-design contribution focused on connecting those moments through predictable pathways, understandable transitions, and consistent behavior.

ExxonMobil mobile interface presentation with station and payment related screens
Product screens across connected tasks
02 / Experience architecture

Design beyond the happy path.

The account flow documents more than a straightforward settings page. It maps changing a password, updating payment methods, examining receipts, contacting support, and returning to other parts of the application.

I value this level of detail because people change their minds, encounter exceptions, and need a way back. A strong experience anticipates those realities.

01

Orient

Make it clear where people are and what is possible.

02

Act

Support the next task with understandable steps.

03

Recover

Plan for errors, interruptions, and alternate decisions.

04

Continue

Return people to their journey without losing context.

ExxonMobil mobile user flows and annotated interface states
Working interaction and flow documentation
03 / System rules

Make interactions consistent by design.

The original system-rules documentation distinguishes navigation, field errors, alerts, modals, takeovers, and half sheets. These patterns are not interchangeable; each communicates a different relationship between the user and the task.

By defining when to use each one, design becomes more predictable for customers and clearer to implement across a team.

Navigation

Back behavior

Help people move deeper into content and return with context.

Feedback

Errors & alerts

Explain what went wrong and how to resolve it.

Overlays

Modals & half sheets

Introduce contextual choices without disorienting the user.

Critical states

Takeovers

Require a decision only when it is genuinely necessary.

Commerce

Payments

Support account and payment-method maintenance.

Engagement

Rewards

Keep offers and rewards understandable within the broader flow.

04 / Craft & collaboration

Decisions that can be built, not just admired.

The project files include iterations, annotated states, and detailed mobile layouts. For me, this is where interaction design becomes a bridge between product intent, visual craft, and engineering decisions.

I enjoy that collaboration: articulating the logic behind a choice, refining the smallest details, and making the experience coherent as a whole.

Original ExxonMobil onboarding and rewards design screens
Onboarding and rewards direction
Detailed ExxonMobil working interface file with multiple screen iterations
Detailed interface exploration
05 / Takeaway

Clarity is built into the details.

This project represents the systems side of my practice: architecture, screen-level decisions, and the shared language that allows a team to build consistent experiences.

The flows and interaction guidelines helped establish a shared foundation for reviewing decisions and maintaining consistency across the experience.

The ExxonMobil consumer app launched on the App Store. The screens and interaction documentation shown here reflect the period of this design engagement; the production app has continued to evolve.

Design perspective

I love the moment when a complex system starts to feel simple—because every small decision works with the next.

Rachel Moore · Product Design & Design Leadership

Research · Strategy · Interaction · Craft